Japanese generational categories/日本の世代別カテゴリー
Japan has its own categories. How are these different from the US or other countries?
This is the US:
What would a Japanese Chart of Generational Categories look like?
Dankai/Danso - ("Chunk" or Baby Boomer / born 1946 ~ 1950) - People who grew up during the immediate post-war political/social climate. Many of them became interested in socialist/communist ideologies and became anti-establishment (or anti- LDP, and anti- "US-Japan coalition"). Despite some of their prominent political ideas, they enjoyed the hyper-growth era and bubble economy that resulted from post-war capitalism.
Shinjinrui (New Types / born 1950 ~ 1960) - Many refused to be standard, responsible members of society. Ideology and philosophy became their fashions.
Bubble (born 1966 ~ 1969) - Grew up in the post-hyper growth, "bubble era" and surrounded by luxuries from the time they were kids. Social and easy-going but care too much about the opinions/evaluations of others. Have strong interests in foreigners.
Shirake/Post-Bubble (Disenchanted / people growing up in the 80s) - A generation disengaged from the student movement era where their fathers and mother came from. Seriousness was uncool for this generational group.
Dankai Jr. (Second Baby Boomer / born 1971 ~ 1974) - Also called "Ichigo Generation". Japanese word "strawberry" or "Ichigo" is the same pronunciation as "1-5" or "fifteen". Their Dankai parents are the generation that benefited most from modern capitalism and their "15 years-old children had a lot of spending money. This is the generation when youth-targeted businesses like "idoru" and anime-related goods became popular.
Hyogaki (Ice Age / born in 70's) - Post bubble economy had crashed their dreams to be successful. The traditional permanent employment system crashed and the reality was hard on them.
Shinjjinrui Jr. (New Type Junior / born 1986 ~ 1996) - Children of Shinjinrui Gen. Not self-assertive. Very obedient to social rules.
Yutori (Relaxed / born 1988 ~ 1996) - The generation that grew up during a series of "relaxed" educational reforms. Working parents had sometimes lost interest in parenting due to hardships resulting from the burst buddle economy. Yutori generation is viewed as having fewer ambitions, fewer desires and no competitiveness.
Satori (Awakened / born 1996 ~2000) - Lost interests in consumption and capitalism. Less desire for cars or brand-name fashions. Don't drink or don't want to travel abroad. Many of them don't want to live in cities surrounded by materialism and industry.
Tsukushi (Serve or Help others / 2000~) - relatively new group and not yet clearly defined. One of the most important apparent values for them is making others happy (presumably)by being or acting happy themselves. Some favored activities are writing happy comments on SNS apps and platforms and having surprise parties for friends for various occasions.
This is the US:
What would a Japanese Chart of Generational Categories look like?
Dankai/Danso - ("Chunk" or Baby Boomer / born 1946 ~ 1950) - People who grew up during the immediate post-war political/social climate. Many of them became interested in socialist/communist ideologies and became anti-establishment (or anti- LDP, and anti- "US-Japan coalition"). Despite some of their prominent political ideas, they enjoyed the hyper-growth era and bubble economy that resulted from post-war capitalism.
Shinjinrui (New Types / born 1950 ~ 1960) - Many refused to be standard, responsible members of society. Ideology and philosophy became their fashions.
Bubble (born 1966 ~ 1969) - Grew up in the post-hyper growth, "bubble era" and surrounded by luxuries from the time they were kids. Social and easy-going but care too much about the opinions/evaluations of others. Have strong interests in foreigners.
Shirake/Post-Bubble (Disenchanted / people growing up in the 80s) - A generation disengaged from the student movement era where their fathers and mother came from. Seriousness was uncool for this generational group.
Dankai Jr. (Second Baby Boomer / born 1971 ~ 1974) - Also called "Ichigo Generation". Japanese word "strawberry" or "Ichigo" is the same pronunciation as "1-5" or "fifteen". Their Dankai parents are the generation that benefited most from modern capitalism and their "15 years-old children had a lot of spending money. This is the generation when youth-targeted businesses like "idoru" and anime-related goods became popular.
Hyogaki (Ice Age / born in 70's) - Post bubble economy had crashed their dreams to be successful. The traditional permanent employment system crashed and the reality was hard on them.
Shinjjinrui Jr. (New Type Junior / born 1986 ~ 1996) - Children of Shinjinrui Gen. Not self-assertive. Very obedient to social rules.
Yutori (Relaxed / born 1988 ~ 1996) - The generation that grew up during a series of "relaxed" educational reforms. Working parents had sometimes lost interest in parenting due to hardships resulting from the burst buddle economy. Yutori generation is viewed as having fewer ambitions, fewer desires and no competitiveness.
Satori (Awakened / born 1996 ~2000) - Lost interests in consumption and capitalism. Less desire for cars or brand-name fashions. Don't drink or don't want to travel abroad. Many of them don't want to live in cities surrounded by materialism and industry.
Tsukushi (Serve or Help others / 2000~) - relatively new group and not yet clearly defined. One of the most important apparent values for them is making others happy (presumably)by being or acting happy themselves. Some favored activities are writing happy comments on SNS apps and platforms and having surprise parties for friends for various occasions.
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